Fulfill your purpose.
Lead your family.
Alec Latulippe
Husband | Purpose Coach | Filmmaker
I’ve always known I was meant for more in life. More than slaving away at a job I hate to pay bills I can barely afford, eat, sleep, and repeat. I know firsthand the cost of living this life, and I won't allow my family to pay it.
I spent more than $20,000 over the course of 10+ years trying to “fix myself.” No matter what I did, it wasn’t good enough… I wasn’t good enough.
I tried every external fix you could think of to solve my issues: personal trainers, new habits and routines, challenges & expensive trips. None of it worked.
What took me so long and SO MUCH MONEY to realize was that no external fix would address an internal root cause that was holding me back from fulfilling my purpose and reaching my potential.
Growing up, I had a physically present but emotionally absent father. The type to punch a clock, eat, sleep, and repeat with no real north star in life. He wasn’t “there.” He didn’t “lead.” That’s all a young boy needs to believe he isn’t good enough.
That’s exactly why I do what I do. Everyone out there has purpose, and we all deserve to fulfil it. It’s not just about living an exciting and meaningful life; it's about how that directly impacts your ability to lead your family.

Client Wins

I worked with Alec for 12 sessions, and he helped me get out of my box in ways I didn’t expect. I learned to let go of the guilt I carried around rescuing others and started making choices for myself.
That shift gave me the courage to plan my exit from a 16+ year engineering career and build something I truly love. I’m grateful for the role he played in helping me get here.
I highly recommend him, especially to business owners and startup founders who are ready to get out of their own way.
Lala Sorenson
Executive & Transition Coach

What stood out most was his calm, poised presence combined with a sharply analytical mind. He never rushed. When we touched on something uncomfortable, he would slow down, stay with it, and ask the precise question that helped me see what was really happening underneath.
I appreciated how grounded our conversations felt, and how much clarity I gained from them. I warmly recommend Alec to anyone looking for a thoughtful, composed, and insightful coach.
Layla Berrada
Executive Career Transition

He opened my eyes on a few things about myself I just wasn't seeing.
And that was in only 30 mins. He was very relatable, listened to me, and felt like he had good insights with just meeting me. I am going to jump into more of a one on one with him after this.
Jason Hanewinkel
Real Estate Agent

In only a short session, Alec did a great job coaching me to find a key question to answer: why do I bypass my own trust in myself and move it to someone or something else?
My forward goal is to find consistency in giving my side hustle time. I encourage anyone who wants to move the needle in their life to work with him.
Noah Raley
Editor | Educator | Instructional Designer